Web Analytics has gained immense importance in the recent
years with companies now understanding its importance in the overall
effectiveness & success of the e-commerce industry. Tweaking the marketing
budget for best ROI, Customer Experience Personalization, Website Revamping for
better user experience, product merchandising decisions are implemented
with the help of the Science of Analytics.
Excluzen.com – India’s Premier Luxury Lifestyle Website is
betting big on analytics to know their customers better and understand their
buying and spending trends. It is trying to emulate the international model to
suggest relevant products to shoppers and providing them with an ultimate
shopping experience. It is planning to develop an analytical team.
Urvashi Sahay, founder & CEO told Business Standard: “ Customer
Profiling & Analytics is a Science & Excluzen is already exploring new
innovations in this space, mostly In the Silicon Valley in the US.” The company
is looking at technology to capture in-depth analytics, as well as people who
can scientifically and logically interpret these for differentiation.
On investment in this space, Sahay said Excluzen was “definitely looking into developing an analytical team in the coming years.” Management is open to engaging with investors and will do whatever is needed to ensure the e-commerce company is a success, she said. Adding, “ The future of e-commerce is accurate personalization and recommendation capability.” The answer to the question “Who bought & why” is going to help the e-commerce industry boom facilitating the company to grow and serve better to its customers.
Source - Business Standard
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