Our Aim is to target not only Retailers but also the Corporate World – Urvashi Sahay

Excluzen.com, a multi‐brand top‐end and high‐street luxury online showroom, deals in brands such as Apple, Bang & Olufsen, Tag Heuer, Omega, Satya Paul, Just Cavalli, Rosenthal and Callaway. The site also offers services such as premium travel, hotels, shopping, nightlife, health and beauty, golf lessons and private charters. Excluzen offers exclusive experiences to its members.

Adgully caught up with Urvashi Sahay CEO & Founder of Excluzen.com to get more insights about the company.

She says, “At Excluzen.com, you will find superbly crafted offers that are, quite simply, unavailable elsewhere on the web.” Speaking about the potential that was seen to enter into this domain, she says, “Excluzen was born to fill in the gap of quality products and services in the online space. There is demand for quality and luxury products in India. For me, as a user, there was hardly any Internet site that gave me quality product or experience. We wanted to capture this opportunity for people living in India.”

Speaking about how Excluzen stands out different in much cluttered space, Sahay told us that Excluzen has the largest collection of the finest brands on the web in India. It offers exclusive experiences which no other online portal offers like personalized charters and yachts, golf session etc.”

She further said, “Some partner brands have never ventured online before or have not associated with other online platforms. We aim to give the best offers from India to people across the globe. Everything can be gifted to friends and family by just 1 click.”

Sahay also adds, the marketing and ad spend for the company is 30‐35 per cent of its investment cost. Excluzen has been doing below‐the line activities like running a contest on its Facebook page.

The online advertising in Excluzen is geared towards a user base outside India. They are targeting 50,000 transactions by end of next fiscal. The company is not following any advertising model but function on profit sharing with their partners where they charge 10‐20 per cent of the product value as commission. They also have an ‘exclusive’ offer every month where a select partner can promote a limited edition product at a premium price and for this service, they charge higher margins.

Sharing the business plan for the year ahead, Sahay said, “Our aim is to target not only the retailers but also the corporate world. We want to achieve 50,000 customers (transactions) in 2012. When asked about the tie‐ups/partnerships they are looking at in the near future, Sahay told us that they are soon going to expand sections on the website and new categories such as, Art, Holidays and Exclusive section will be added. She adds , “We are also looking at magazine advertising.”

Excluzen works with a limited, hand‐picked set of Partners of impeccable repute in the world of luxury and are committed to showcasing exceptional quality at sensible prices. The website is committed to showcasing exceptional quality at sensible prices.

Source - www.adgully.com

Konad Nail Art @ Excluzen.com

Nail art, a specialized and creative cosmetic field  is becoming progressively innovative each day. It has become every women’s desire to look beautiful for which nail art is an essential. It is a part of their beautiful attire whatever the occasion is.Women's desire for elegant nail art has grown exponentially over years.

Excluzen.com brings Konad stamping Nail Art, a new nail-imprinting kit that jazzes up a woman and allows to stamp beautiful pre-designed images on nails in minutes. It helps women to take care of having their beautiful nails without much effort. One can buy the kit online from Excluzen.com, and it will be conveniently  delivered at the doorstep. The nail art kit is a multi-purpose tool that can also be used on accessories like sunglasses, cell phones and earrings apart from just pampering your nails,. The price range starts from Rs. 900.

So,in just Rs.900,you can pamper yourself & get beautiful nail arts you always wished to.Excluzen Provides it's customers with a complete range of Konad Nail Art Kits ranging from Rs. 900 to Rs. 3,500 pertaining to one's individual needs and desires.

Source - Hindustan Times (HT City)
21st April 2012, Delhi Edition

The Great Indian Wedding Carnival @ Excluzen

Diamond always takes a women’s breathe away. They are women’s best friends as they are rare, valuable and are essential  signs of esteem & elegance. Excluzen.com, India’s premier luxury lifestyle website has ensured exclusive benefits for their customers in this wedding season.

Excluzen ties up with the Gitanjali Group to provide their customers special watches on purchase of Asmi, Gili , Ddamas, Nakshatra, Parineeta, Diya, Sangini, Menz and Sagaee diamond jewelery from the website. On purchase of diamond Jewelery product ranging from 20,000 - 60,000, exclusive watch worth Rs. 4000 and for purchase of product above Rs. 60,000 an amazing watch of Rs. 15000 will be gifted to the customer.


Terms And conditions
1. The Offer is valid only on Diamond Jewellery Purchase.
2. The Offer is not valid on Solitaires & DER.
3. The Offer is valid on Per Piece Basis & not on Total Invoice Value.
4. This offer cannot be clubbed with any other offer / vouchers.
5. Products purchased will be delivered within 7 business days.
6. Offer valid till stock lasts.
7. Offer cannot be redeemed in cash.
8. Product purchased under this scheme cannot be cancelled.

Platinum Adventure experience @ Excluzen

India is emerging as one of the most desired destination for Adventure sports &  revamped the concept of family bonding, team activities completely. Keeping this in mind Excluzen.com, India’s premier luxury lifestyle website offers opportunities for an adventurer looking for a once in a life time experience. Excluzen caters a complete set of adventure tours tailor-made to one’s specific desire.

 Excluzen.com presents an opportunity to indulge in exciting adventure sports. It is an excellent destination for rappelling, rock climbing, archery, High rope challenge course (Burma loop, Horizontal Net, Burma Bridge, Tarzan Swing, Vertical Net Crossing, Wooden Obstacles, golf, mountain cycling and many more. 

Learning to fly is on everyone’s wish list and Excluzen equips the adventurers with an unforgettable flying experience. For those of you looking for clearer waters, we organize dive expeditions to Netrani Island (also known as Pigeon Island) in Karnataka, which has 15 to 20m visibility. If you are looking for Platinum adventure sports experiences which are unavailable elsewhere on the web, Excluzen is the destination.

'Save on Stays' - ET Wealth

Let's start with the obvious - B&Bs, serviced apartments and homestays will always score over hotels when it comes to the more-for-less stakes. That is, more amenities that you actually need, like a kitchenette and free laundary facilities, for fewer bucks. Portals such as TripAdvisor.com, MyGuestHouse.com, HomeAway.com, BedAndBreakfast.com and Roomwale.com are your best bets to fish out such accomodations. Here's a good way to maximise your savings without entirely giving up on some luxurious pampering. Choose self-catering options in the big cities and go for fancier hotels in smaller towns and offbeat destinations. So, while five-star hotels in Indore will be obviously cheaper than those in Mumbai, there is also a big price difference like Alleppey and Kumarakom. For instance, three star hotels in the latter start at Rs. 2,625  on MakeMyTrip, the same category hotels in Alleppey (or Alappuzha) can be booked for just Rs. 1000 a night. The famed houseboat cruises from Alleppey are comparitively cheaper as well. Similarily, your money will fetch far better room in Vincennes than in Paris, yet it is just a short metro ride away from all the must -see attractions.

The travel-on-a-budget bible also tells us to always book directly with the hotel to land the best deals, be it straight discount or some freebies (a spa treatment or airport transfers). But don't blindly follow this cardinal rule. Sometimes, portals beats the rates listed on individual hotel reservation sites in an attempt to woo eyeballs. Excluzen.com, India's premier luxury lifestyle website is offering a straight discount of Rs 5000 on the per night quoted by the Oberoi Udaivilas reservation engine. So, always shop around before contacting the hotel.  

Source - ET Wealth

'Life is a Journey Not a Destination'

Summer Vacations, the much awaited time of the year is around the corner. Quality time spent with ones whom we love, we care and we enjoy to be with is the most precious gift of all times. Facets of the summer vacations has drastically changed over the recent years. Summer vacations are not just about visiting places anymore.  No more checklists for the holiday  destinations that have been visited. What we get to do once we are there is significant too. Considering this, Excluzen.com, India’s premier Luxury lifestyle website, provides you a rendezvous with amazing summer halts in India and abroad, to make your family summer vacations an unforgettable and exquisite experience.

Going abroad with your family is a dream come true and Excluzen always wants to be reason for it. We provide exclusive and unique experiences that can be fully customized to one’s travel requirement. Exotic destinations like Istanbul, Maldives beach, Dubai Delight, The white Desert of Egypt, Mauritius, Singapore are a must visit during summer. Excluzen goal is to let the customers experience luxury like never before and is continuously working hard to achieve it.

Experiencing the  Incredible India, its rich heritage and unparalleled  beauty is on everyone’s wish list. Keeping this in mind Excluzen provides a complete range of exclusive luxury holiday tours for its customers. Heritage tours, wildlife tours, Horse Safaris, spa experiences will be a part of unforgettable part of your life. Prices are available on request tailor-made depending on the specific needs, budget or special requirements.

What are you waiting for, Get in touch to mark the beginning of an memorable summer vacations for you and your family. 

Royalty With Exclusivity - Ravishing

Ace Bollywood designer Rohit Verma ties up with India's premier Luxury Lifestyle website Excluzen.com to showcase his exclusive Anarkali collection. Excluzen empowers women with an opportunity to flaunt their style with the exclusive range of collection by Rohit K Verma. Anarkali Churidar suits along with matching botton & dupatta;thick hand embroidery symbolizes elegance and surely going to steal the heart of an onlooker. The designer suits range from Rs. 36,000 to Rs. 80,000.

Rohit K Verma has been a successful designer in the industry for quite a few years, shinning in every sector from bridal to Pret Couture. His collection has a delightful breath of fresh air in the couture world. Drama in design, seduction in stitches and passion in prints is his signature statement.

Talking about the tie up Urvashi Bahuguna Sahay, Founder & CEO said "Excluzen aims to provide the best that India has to offer to people across the globe. Rohit's collection exudes elegance and comfort and I look forward  to seeing women wearing his clothes. I have a great interest in fashion and believe the clothes we wear speak volumes about who we are and the values that are important to us."  

‘Posh & Pampered Turn to the Web’ - The Sunday Times

When personal golf champion start selling online, it implies two things. One, Indians aren't afraid of spending online. Two, they expect to be pampered in the virtual world, too. Dhamini Ratnam on exclusivity the Internet isn't known for.

On the weekend before Valentine's day, 30-year-old Susan Das surprised her partner with air tickets to Goa. On landing, she took him to a five-star hotel inPanaji, where they spent three languid days. A business developer in a Mumbai salon, Das even indulged in a massage that came complimentary, because she had bought the package online.

 

Excluzen.com, a three-monthold luxury website, offers its members travel packages with complimentary sops. For instance, a two-night stay at the Galaxy Hotel in Gurgaon not only costs 7,000 lesser, but also includes unlimited usage of Internet, two complimentary drinks at the bar, and 15 per cent discount on food and spa treatment. All are limited offers, and a digi clock ticks away on the site.

But what is interesting is that Das's trip to Goa wasn't available on the website. The site's call centre located in New Delhi developed one especially for her, within a budget of 20,000, as requested.

Welcome to India's emerging 'exclusive websites'. Portals like Excluzen, offer high-end products and rare services to an audience that has grown comfortable spending large sums of money online.

A report released two weeks ago titled, E-commerce: A boon for the current economic downturn by First Data Corporation and ICICI Merchant Services, says that urban Indian consumers are confident enough to make online purchases up to 25,000 at a time. What's more, nearly 150 million Indian Internet users are estimated to be ready for ecommerce, an industry currently pegged at US $10 billion according to a report by the Internet and Mobile Association of India.

   

With such comfort, however, comes great expectation, admits Urvashi Sahay, the founder of Excluzen. The website offers products across categories: artworks by Vietnamese artists; gadgets like the iPhone 4OS; and services such as one-on-one golfing sessions with Asian Gold medallist Shiv Kapur that cost anywhere between 2 and 6 lakh, depending on location, and duration. Customers can pay cash on delivery. Later this month, they will also get to pay through e q u at e d monthly installments (EMIs).

What Sahay is doing flies in the face of what French branding expert Jean-Noel Kapferer wrote in The Luxury Strategy, published last year. He contends that any product sold online ceases to be a luxury item, since "the personal relationship disappears quickly. But many customers, who have been buying iPhone, luxury watches, designer clothes and many other luxury goods from excluzen!, would disagree. The website has been treating every customer as a special customer with a specific need. Such experiences force us to believe that time has come to turn on the web for exclusivity. 

Source - The Sunday Times
Link - http://timesofindia.indiatimes.com/life-style/people/Posh-pampered-turn-to-the-web/articleshow/12579605.cms

Date With Tulips in Srinagar with Excluzen.com

Kashmir ‘The Paradise of Earth’ invites everyone on this summer to celebrate Tulip Festival. Kashmir has the Asia's largest and most renowned tulip garden ‘Indira Gandhi Memorial Tulip Garden’, on the shores of the famous Dal Lake. Every year people from across the globe visit this beautiful garden to experience the magnificence of nature.   

Mesmerizing view of 60 varieties of beautiful and vibrant tulips in Red, yellow, variegated, pink, white, orange, light blue, and magenta are remains in the memory of a visitor forever. Cultural programs, Kashmiri folk songs, sale of local handicrafts, and preparation of traditional Kashmiri cuisine forms an eminent part of the entertainment of visitors during the festival.

This season enjoy the Tulip Festival at The Lalit Grand Palace Srinagar. Stay in the royal environment of the palace hotel, visit the beautiful Tulip Garden, explore the magnificence of Gulmarg and Nishat Gardens, along with exquisite Spa treatments and the best of gastronomic pleasures.

Excluzen Package

The Lalit - Tulip Experience - 2 nights- Srinagar
Excluzen Offer: Rs 40999 /-
Accompanied with a complimentary Excluzen voucher of Rs. 2000, for your next purchase!

Facilities:
• Accommodation for a Couple with 2 children's below 12 years at no additional cost
• Two way airport transfers
• Welcome drink on arrival
• Complimentary Buffet Breakfast & Dinner @ the coffee shop
• 01 Packed ( Take away Lunch) complimentary
• Trip to Tulip Garden's (only transport)
• Complimentary usage of Fitness center & pool
• 15 % discount on laundry & Spa
• Two bottles of mineral water in room per day
• All applicable taxes

Source - www.excluzen.com
Link - http://excluzen.com/Offer.aspx?DealId=mfflp9d2c4Y=