Excluzen Coverage on iamwire.com - Opportunities in Urban Lifestyle Segment & Foreign HNI's

Delhi based Excluzen.com , a premium lifestyle goods and services company has launched it's beta version in Janvuary 2012. The company aims to target the high-end consumers in India and offers exclusive, tailor-made as well as personalized experiences to it's members. The company provides services such as personalized charters and yachts, golf and spa sessions etc. The venture is founded by Urvashi Bahuguna Sahay, who has over 12 years experience in Global Sales, Marketing and strategic planning.

Currently, the website showcases brands such as Bang & Olufsen, Tag Heuer, Just Cavali, Rosenthal, Callaway etc. across a spectrum of categories including premium travels, hotels, shopping, nightlife, health & beauty, golf, wine and private charters.

While most of the Indian ecommerce industry are competing to offer affordable and low price products and services, excluzen.com  is eyeing the high end luxury segment.  Speaking about the opportunity in etaling of premium lifestyle products and services , Urvashi Bahuguna Sahay, Founder & CEO, Excluzen said "luxury in India is in an early stage, for example - the size of whole India market is smaller that Singapore or Thailand, though the potential is large".

                                           

Talking about the Marketing  and ad spend strategies for the company, Bahuguna said "around 30-35 per cent of overall investment is attributed to Marketing. Apart from that, we are also looking at magazine advertising. We have been doing below-the line activities such as running a contest on the Facebook pages".

It's digital marketing approach is geared towards users outside of India. Excluzen is not following a set advertising model but works on profit sharing with their partners and charge 10-20 per cent of the product value as the commission.

Excluzen is expanding sections on the website and new categories such as art, health and holidays will get added. The company will also add an "Exclusive" section on the site, whereby a select partner can promote a limited edition product at a premium price.

                         

Source - www.iamwire.com
Link - http://www.iamwire.com/2012/03/excluzen-com-sees-opportunity-in-uber-lifestyle-segment-aims-to-tap-indian-and-foreign-hnis/

Exluzen Media Coverage on LiveMint.com

A lot more Indians are buying their Jimmy Choo’s and Roberto Cavalli’s online, often only because they can pull a neat bargain on high-end exclusivity.

In November, 27.2 million people in India aged 15 or above accessed an online store, 18% more than in the previous year, digital measurement firm comScore Inc. said in a report in December. Although a bulk of the traffic went to discount sites, entrepreneurs, impressed with the value and volume of online shopping, see a potential for luxury labels gaining presence online, comScore said.

Singapore-based non-resident Indian Urvashi Sahay launched excluzen.com a couple of months ago. Its multibrand top-end and high-street luxury online showroom deals in brands such as Apple, Bang & Olufsen, Tag Heuer, Omega, Satya Paul, Just Cavalli, Rosenthal and Callaway. The site also offers services such as premium travel, hotels, shopping, nightlife, health and beauty, golf lessons and private charters.

Excluzen was born to fill in the gap of quality products and services in the online space, said Sahay, the chief executive of excluzen. “There is demand for quality and luxury products in India. For me, as a user, there was hardly any Internet site that gave me quality product or experience. We wanted to capture this opportunity for people living in India.”

Even excluzen offers discounts ranging from 15% to 45% depending on the product category. The most expensive item sold on excluzen last month was a Rs.2.25 lakh Tag Heuer watch that went for Rs.1.54 lakh.

The change in spending capacity and the mindset of Asian consumers is conducive for the luxury market now, Sahay believes. “Unlike our parents who would make a list of things to shop for, consumers today enjoy spontaneous indulgence, which spurs growth for luxury,” she said.

Online shopping in India is set to explode. Indians are likely to spend $84 billion on online stores by 2016, compared to the $7 billion they spent in 2010, Boston Consulting Group predicted in a report released on Monday. That’s not all. Online sales will account for 4.5% of the total retail sales in India by 2016, from 0.9% now, it said in the report titled ‘Connected World Series’.

Willis Shah, a 30-year-old who stays in Mumbai’s Malad suburb, for instance, wouldn’t have bought Apple Inc.’s MacBook computer from Exlcuzen.com if he hadn’t spotted a discount. “Initially, I was sceptical to buy the MacBook online but... price points were cheaper by Rs.1,500 over other sites. So I was tempted to make the purchase,” he said.

Nascent online payment systems have hampered the luxury e-commerce story in India. Consumers who buy large value goods tend to shy away from online consumption; they research online and purchase offline, said Arvind Subramanian, partner and director, The Boston Consulting Group. They also look forward to a high level of service attached to the physical experience of luxury shopping.

Urvashi Sahay, though, is upbeat about the future of luxury e-commerce in India. “Simpler payment gateways, lower duties on luxury could drive this market. However, the biggest game-changer could be bank schemes that extend credit and allow users to purchase products on equated monthly instalments.”

Source - www.livemint.com

Link -  http://www.livemint.com/2012/03/20222057/Online-shopping-for-luxury-bra.html?atype=tp

http://www.excluzen.com/home.aspx

Excluzen on MxmIndia.com - 'The Road ahead for Excluzen.com'

The e-commerce boom has attracted a new player Excluzen.com, a Delhi based company offering luxury brands on the web. Launched in Jan 2012, the company aims to offer exclusive, tailor-made and personalized experience to it's members.

The current size of e-commerce industry is $11.2 billion with 8-10 million transactions a year. A lot of international brands are providing their products and services in India through e-commerce channel. In November 2011 itself, 27.2 million online users in the age group of 15 above accessed retail category from home. The fact that nearly 3 out of 5 internet users shop online speaks volume about the impact & growth prospects of this industry.

Excluzen not only provides premium brands but also lays emphasis on experience that no other e-commerce portal offers, such as personalized charters, yachts or group and individual coaching with pro golfers around the world. Also, some of the offers which are solely made for excluzen members are not available under the respective brands.

Urvashi Bahuguna Sahay, CEO & founder, Excluzen.com said , "We don't believe in the word 'competition' . Excluzen is not a regular discounted portal. Even though online, it can customize and personalize services, right down to individual customer needs. The key target audience for us is HNIS, Corporate, SMEs, NRIs and Expats. Excluzen provides exquisite experience for the customers . Our major focus area is to focus Excluzen as the finest brand and lifestyle experiences on the web. We have roped in Perfect Relations for our media relations and Indiabulls for Digital."

The Marketing and ad spend for the company is 30-35 per cent of it's investment cost. They are also looking at magazine advertising. Excluzen has been doing below the line activities like running a contest on it;s facebook page. Online advertising is geared towards a user base outside India. They are targetting 50,000 transactions by end of next fiscal. The company is not following any advertising model but function on profit sharing with their partner where they charge 10-20 per cent of the product value as commision. They also have an exclusive offering every month where a select partner can promote a limited edition product at a premium price and for this service, they charge higher margins.

Source - www.mxmindia.com
Link - http://www.mxmindia.com/2012/03/the-road-ahead-for-excluzen-com/

Ace Designer Rohit Verma Ties Up With Excluzen

The elegant designer's Anarkali Churidar suits enriched with pretty embroidery along with matching bottom and dupatta is surely going to steal the heart of an onlooker.

Excluzen, a premier luxury website gives women an opportunity to flaunt their style with an exclusive designer collection by Rohit K Verma. The elegant designer's Anarkali Churidar suits along with matching bottom & dupatta is surely going to steal the heart of an onlooker. The starting range of these designer suits is from Rs 36000/- to Rs 80,000.

Rohit K Verma has been a successful designer in the industry for quite a few years, shining in every sector from Bridal to Pret Couture. His collection has a delightful breath of fresh air in the coututre world. Drama in design, seduction in stiches and passion in prints is his signature statement.

                                 

Long Anarkali Suits have long been admired and adored for the regal splendor they exude. Originally introduced by the Mughals, the long Anarkali suits reflected their affinity to opulence and all things grand.This traditionla attire has been rocking since then and enabled the women to look graceful. With the change of time, this suit form has incorporated exclusive designs that have made the women of today crazy about them.

Talking about the tie up Urvashi Bahuguna Sahay, Founder & CEO said " Excluzen aims to provide the best that India has to offer to people acroos the globe. Rohit's collection exudes elegance and comfort and I look forward to seeing woman wearing his clothes. I have a great interest in fashion and believe the clothes we wear speak volumes about who we are and the values that are important to us."

So if you have decided to gather all the attention in party, wedding or festive occasion, an elegantly crafted Anarkali Churidar suits with stylish neck, is the perfect pick that will give you a dazzling eye-catchy look. These anarkal;i suits with give you an ethnic appeal and you will carve a niche for yourself  in the world of glamour.

Source - www.indiainfoline.com
Link - http://www.indiainfoline.com/Markets/News/Rohit-Verma-ties-up-with-Excluzen-to-showcase-his-exclusive-Anarkali-collection/5379280907

Excluzen Up for the Noble Cause

Excluzen in association with 'Laksh Foundation' and 'The Neemrana Music Foundation' stepped ahead on March 11 to help bring the girl child back to school by organizing a fund raising event, a relaxed Sunday farm Lunch at Laksh Farms, Faridabad. Over the years Laksh Foundation has been working for the child education. Laksh school have children who walk to school from three different villages but lack of proper transportation facilities lead to a complete absence of girls from the school.

                                               

The whole concept of the fund raising event was quite interesting, a farm lunch with camel, tractor and bullock cart rides. Followed by lunch was ‘OMKARA’ a Bharatanatyam Concert by renowned artist Pallavi Saran Gujral. All proceedings of the event went purchasing vehicle fascilating children to commute to school. The event showcased that a small group of thoughtful committed citizens can change the world. It is not the responsibility of the foundation only. It’s the responsibility of the entire society.

“Only a life lived for others is a life worthwhile” –  Albert Einstein 

Excluzen attracts Luxury Buyers with discounts

Do people who can afford to buy luxury goods look for discounts? Though, it may sound a bit weird, one can assume that those who wish to buy high-end goods but can't afford may go for luxury goods sold at discounted rate. According to Excluzen, a new online luxury destination, that offers products ranging from travel, nightlife, gadgets, part-hosting services and even golf coaching at 20 to 40 percent discount feel that it's due to the discounts that the platform has caught the attention of the Luxury shopper.

The web-platform launched in Janvuary 2012, has already witnessed as many as over 300 transactions in four weeks, mostly under the vertical of travel, electronics and fashion. The company attributes it's success to the discount factor. The website provides offers from brands like Apple, Bang & Olufsen, Tag Heuer, Omega & Satya Paul at discounts depending on the category of the product.

Having 100 partners in brands at the moment, it is looking at expanding it's portfolio by adding another 150 labels by the end of next fiscal. While 80 percent of the brands are Indian for now, by next year, it is hoping to change the ratio of Indian to foreign brands to 60:40. The company on an average has been adding 5-7 partners every week. Going forward, it wants to be innovative in it's approach by partnering with individual mehndiwallas (heena decorators), musicians and even women who make jewellery at home targetting to woo customers from major locations like Mumbai, Delhi, Punjab, Bangalore, gujrat and Hyderabad.

apart from the discount strategy, Excluzen has been doing below-the-line activities like arrangine wine tasting events, running online contests and offers on its Facebook pages to drive sales.

Source - www.fashionunited.in
Link - http://www.fashionunited.in/news/apparel/excluzen-attracts-luxury-buyers-with-discounts-120320123284

Mumbai Special - Yoga with Yogiraj Bikram Choudhury

The first week of March is celebrated as International Yoga Week and to help you celebrate, luxury destination  website Excluzen.com is giving you an opportunity to discover yoga in it's best form with exclusive memberships for 3 months with Bikram's hot yoga classes at a great price of Rs 20,500. Founder and CEO of Excluzen.com, Urvashi Sahay tells us, "We want to give our customers the best value for their time and money and also provide them with learning experiences in a way that is non-invasive but still life changing. And since people in the city are really big on Health & Fitness, we thought of tying up with Yogi Bikram Choudhury, who is perhaps one of the best we have in the field of yoga."

                               


What is Bikram Hot Yoga:

• Founded by Yogiraj Bikram Choudhury.
• A Scientifically designed style of yoga guided by a specific dialogue 
• A 90-minute session Which includes a series of 26 postures or assanas & two breathing exercises.
• Practiced in a studio heated to a minimum of 42 degrees.
• An exercise in multitasking which pimps the mind, body and spirits.
• Strong celebrity following : Madonna, Julia Roberts, Jessica Simpson, Elle Macpherson, Sharon Stone, Matthew McConaughey, George Clooney and Roland kickinger  

The Benefits :

• Benefits all internal organs by stimulating the heart to pump more oxygen to all parts of the body.
• Weight Loss and rapid body toning.
• Tone and Strengthen muscles.
• Increase flexibily and balance.
• Better sleep through regulation of sleep cycle and stress reduction.
• Increase energy and vitality.
• Slowing of the ageing process.
• Treats and improves chronic diseases, muscular & skeletal such as:
• Asthama
• Heart Diseases
• Diabets
• Chronic Indigestion
• High & Low Blood Pressure
• Alignment
• Rheumatoid & Osteoarthritis

When - Up to March 31
Where - 891, Notan Classic, 5th and 6th Level, Next to Tavaa Restaurant, 24th Road, Bandra (West)
Just Log On To - www.excluzen.com

Excluzen coverage on Hindustan Times 'Delhi Page' - Hot Tip buying Luxury Watches Online

1. Authenticity certificate : One of the most important criteria to buy luxury watches online is to verify the certificate of authenticity from the retailer.

 2. Know the watch model : One must be sure of the specific model number and color preferences (both dial and wrist band) that one wants to purchase. This will ensure that you get the exact product you want.

                             

 3. Warranty : A buyer should check the original manufacturer's warranty and support and not sellers warranty.

4. Studded Watches : If a watch has embedded diamonds or gold then one must inquire for the certificate of the gold carats, number,size and classification of diamonds or other gems like emerald or ruby.

5. Secure online payment option : If the user has to use online payment option using credit cards or net banking, ensure that the online retailer uses credible and experienced payment or transaction processing partners (for exchange, CC Avenue, etc).

6. Replacement policy : Last but not the least, a buyer should be aware in advance of the replacement policy of the online retailer, especially in cases when the watch is damaged upon it's arrival.

Source - Hindustan Times 'Delhi Page' - March 3

Excluzen Featured On Business Line - 'Discounts Drive Even Luxury Sales'

Do luxury goods need discounts to create pull? One wouldn't have thought so. But here comes an online lifestyle player, trying to attract luxury consumers with discounts ranging from 20 per cent to 40 per cent.

Excluzen, a new online luxury destination, that offer products ranging from travel, nightlife, gadgets, party-hosting services and even golf coaching, claims to have caught the attention of luxury shopper.

Ms Urvashi Bhaguna Sahay, founder and CEO of Excluzen, says "We launched our operations in Janvuary 2012 and have already crossed 300 transactions in four weeks, mostly under the vertical of travel, electronics and fashion. "

                                                 

The Web site provides offers from brands like Apple, Bang & Olufsen, Tag Heuer, Omega and Satya Paul at discounts ranging from 20 per cent to 40 per cent depending on the category of the product.

"We already have 100 partners in brands that we deliver and are looking to increase them to not more than 250 by the end of next fiscal. Eighty per cent of the brand are Indian," says Ms Sahay. But by next year, she hopes to change the ratio of Indian to foreign brands to 60:40. The company on an average has been adding 5-7 partners every week.

Going forward, the company plans to partner with individual mehndiwallas (heena decorators), musicians and even women who make jewellery at home."Luxury can not be compartmentalised. What we are providing is a holistic experience," she says. Major locations targeted are Mumbai, Delhi, Punjab, Bangalore, Gujarat and Hyderabad.

To drive sales, Excluzen has been doing the below-the-line activities like arranging wine-tasting events as well as running online contests and offers on its Facebook pages.

The Marketing and ad spend for the company is 30-35 per cent of its investment cost. "We are also looking at magazine advertising Online advertising is a geared towards a user base outside India. We are targeting 50,000 transactions by end of next fiscal," she says.

The company is not following any advertising model but function on profit sharing with their partners where they charge 10-20 per cent of the product value as commission. They also have an 'exclusive' offering every month where a select partner can promote a limited edition product at a premium price and for this service, they charge higher margins.

Mr Deepak Tulsian, VP, Retail (Strategy) at Geetanjali Gems, says, "The purpose of tying up with these sites is that they cater to a very high-end segment and the aspirational bracket. So it helps our brand to gain visibility amongst this clientele and position along with similar luxury brands. Also these multi-brand Web sites have muc higher traffic then ours."    

At present Ms Sahay says, Excluzen's clientele is 65 per cent Indians and 35 per cent expats. "The target customers for our offerings are high net worth Indians and expats who are in their thirties, are earning well and wants to enjoy life. it is an international site and the goods are shipped around the world, " she says.

Source - Business Line, March 2  -  http://tinyurl.com/75f3c5j